Mr Eaves was a simple, yet sophisticated man. While consistent and controlled in thickness and shape, his iconic handlebar mustache definitely made him stand out in a crowd.
Mrs Eaves was a mystifying and magnificent matriarch. Adorned with curious contrasts and star-studded serifs, you could always find Mrs Eaves with a silky scarf around her neck.
In 1996, Zuzana Licko of the Emigre type foundry designed Mrs Eaves (Mrs). Inspired as a revival of Baskerville (and later named after John Baskerville’s servant-turned-mistress, Sarah Eaves), Mrs Eaves has become Emigre’s most popular typeface, its success often compared to that of Helvetica, Univers, and Franklin Gothic. The typeface’s subtly-contrasted strokes, low x-height, and quirky, yet whimsical serifs makes this typeface unique, yet classic.
In 2009, Licko designed the “san-serif companion” to Mrs Eaves: Mr Eaves Sans (Mr). Despite the noticeable visual differences between the two typefaces—Mr Eaves Sans most prominently lacks serifs and boasts less contrast between thicks and thins—Licko cites that both typefaces were designed with the same proportions, weight, and armatures in mind. The typeface’s clean, consistent facets excellently counteracts the more eccentric nature of Mrs Eaves.
Natalie Behling is a senior Visual Communication Design student at the University of Notre Dame. After college, she hopes to work in the non-profit sector in a communications-related role. As you might guess, she’s a sucker for a good love story.
“Mr Eaves Sans & Modern.” Emigre Fonts, Emigre Inc.,www.emigre.com/Fonts/Mr-Eaves-Sans-and-Modern.
“Mrs Eaves.” Emigre Fonts, Emigre Inc., www.emigre.com/Fonts/Mrs-Eaves.